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5 New LA Brands You Need to Know

Apparel, Featured, Most Wanted, What's Trending  /   /  By Lily Montasser

Last week, we visited New York and looked at some of the top emerging designers in the city. Now, we’ve switched coasts to showcase LA’s best new brands to watch.

Scroll down to check out all of the top talent.


1. DOEN
Doen is a collective by real women, for real women. Produced by eight women with backgrounds ranging from law to comedy, Doen is a center for female empowerment. A direct-to-consumer line of casual, bohemian pieces, Doen is a celebration of motherhood, sisterhood, and the modern woman, with pieces that are equal parts strong as they are delicate. Think printed bohemian dresses, flowing tops, and soft chunky knits.


2. RAQUEL ALLEGRA
In 2009 Raquela Allegra launched her eponymous line with hand-shredded T-shirts repurposed from Los Angeles County Jail inmate uniforms. To this day, her distressed finishes and recycled fabrics remain a prominent aspect of her aesthetic. Deconstructed, ethically sourced, and understated, her comfy casual cuts embody the laid-back California lifestyle.


3. XIRENA
Inspired by a trip to Formentera, Spain, Xirena celebrates the hippy, bohemian lifestyle in the designer’s collection of sexy separates. Bold prints and vivid colors make up a collection of mix-and-match pieces that can be worn from the beach to the streets.


4. BLACK CRANE
Designers Alexander Yamaguchi and Momoki Suzuki look to their Japanese roots for inspiration behind their brand Black Crane. A nod to ancient culture and civilization, Black Crane has perfected supple lines and silhouettes for a look that’s minimal, comfortable, and unlike anything we’ve seen.


5. JESSE KAMM
With a love of vintage design, Jesse Kamm has mastered a line of cult-status separates. From her perpetually sold-out high waisted trousers to her perfectly fitting cutoffs, Kamm has created signature silhouettes of high-quality basics, all of which are produced in a mill in Japan.

Get inspired with our need-now picks. See what’s trending.

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