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Brand to Know: BOYY

Move aside Chanel, there’s another boyy bag that’s gaining a serious cult following. Since its New York City launch in 2006, BOYY quickly became a must-have for fashion’s under-the-radar it girls. From the street style stars of Copenhagen to Britain’s top fashion editors, this new bag has a cosmopolitan sophistication that we’re drooling over, which could have a lot to do with the east-west sensibility of its head designers: Jesse Dorsey from Montreal, Canada and Wannasiri Kongman from Bangkok, Thailand.

From the name itself, BOYY’s minimalist bags are a sleek take on a classic men’s briefcase. With a structured silhouette and sexy sensibility, their bags balance out masculine and feminine for what they call a “sort of yin-yang thing.”

And what really put them on the radar was their classic top handle bags (like the Karl and Bobby satchels). With the iconic oversized pilgrim buckle and clean-lined shape, you can spot a BOYY from a mile away.

Simple enough yet still statement making, these functional beauties give a polished feel to just about any outfit. So head here to get your hands on the new everyday it-bag.

Another brand to bookmark: Rouje Paris.

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