Back in 2004, Nike’s Creative Director of Global Brand Presentations, who happens to be a Doernbecher Foundation board member, was brainstorming ways to fundraise for the Doernbecher Children’s Hospital Foundation when his teenage son suggested he auction custom Nikes for the cause. In an awesome twist, Nike designers began working with DCHF patients to create custom Doernbecher Freestyle Program kicks.
To date, the Doernbecher Freestyle Program has raised over $11 million, which is used for clinical programs, hospital construction, providing care for uninsured children, amongst other initiatives. Yesterday the Doernbecher Freestyle Program introduced a very limited 11 pairs of the “What the Doernbecher” Nike Dunk High SB (skateboard) shoes, featuring graphic elements from 13 past designs. These special commemorative sneaks are packaged in Doernbecher scrubs and a box made from recycled skateboard decks. The 11 auctions will end at 12 noon PST on Monday, June 22. All proceeds benefit Doernbecher Children’s Hospital Foundation. So, if you’ve got the funds, raise your style profile and step up your sneaker game for a truly wonderful cause today.