In 1921, Guccio Gucci opened a little leather goods store in his hometown of Florence, Italy. Inspired by his time working at the Savoy Hotel in London, he wanted his designs to channel the conservative aesthetic of English nobility by way of Italian craftsmanship. Fast forward to 2016. The esteemed fashion house is known for their outlandishly eccentric, over-the-top romantic, accessories. With embellished Dionysus bags featuring serpentine clasps and kangaroo fur-lined loafers—Gucci has reached the height of coveted, cult status. But through 95 years of transformation and evolution, one thing has stayed the same: Gucci’s iconic logo. Even the most uninformed shoppers (aka our dads), could spot a Gucci monogram.
And while we adore Alessandro Michele’s recent exotic/extravagant Gucci takeover (and the hype that surrounds it), we find it refreshing to go back to the basics with the iconic monogram that makes Gucci Gucci. That’s why we’re crushing on the sleek little celeb-favorite Soho bag. Stripped of trends, appliqués, and exotic furs, this is the kind of bag that lasts a lifetime. Embossed with an oversized GG, it stands out in a more subtle fashion. There are a few variations, but we’re partial to the adorable Disco crossbody.
Still popular after its release a few years back, we predict the Gucci Soho will join the Chloé Marcie and Dior Lady in becoming an all-time classic. The best thing about bags like these? Their timeless, ageless nature means endless styling options. Day to night, work to play—their gorgeous versatility reminds why we love these luxury brands.
Check out Soho bags on eBay to fall in love with Gucci all over again.
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