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On Our Radar: Normcore

Apparel, Most Wanted, What's Trending  /   /  By Nina Louie

Take mom jeans…

on our radar: the normcore trend

Add some teen spirit…

on our radar: the normcore trend

And you’ve got normcore…

on our radar: the normcore trend

That’s the best we can do to describe it. The idea is to conjure a vibe that’s utterly normal, neutral, unbranded, generic, regular—while looking punk rock anyway. It’s about not trying too hard, and dismissing the over-importance of status-making styles like it-bags and other cult pieces. You don’t need all that—as long as you’ve got your cool-kid swagger. This is the anti-trend. Except it’s getting really popular.

Think: regular jeans with a regular sweatshirt. Dig to the bottom of your sleepwear drawer and find those old sweaters and t-shirts you took from your dad. Pair them with plain straight-leg jeans—men’s button-fly 501s are perfect. Finish with no-nonsense shoes like nerdy white sneakers or penny loafers. That’s the look.

If you don’t have these anti-styles—even at the back of your closet—there are two ways to shop them. One: hunt for luxe versions of super streamlined basics by brands like A.P.C., Acne Studios, and others. Two: pillage surplus stores (or eBay) for their incredible stock of utilitarian henleys, thermals, sweatpants, denim, and sneakers.

on our radar: the normcore trend

The anonymous bag is perfect. But Keds would be better than Converse—plainer.

on our radar: the normcore trend

The return of the Birkenstock heralded the normcore trend. Tattoos are no biggie, just don’t show them off.

on our radar: the normcore trend

Like we said: keep it simple.

So, what do you think? Are you into normcore? Will you try it? Or is this a trend for off-duty models only?




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