Take mom jeans…
Add some teen spirit…
And you’ve got normcore…
That’s the best we can do to describe it. The idea is to conjure a vibe that’s utterly normal, neutral, unbranded, generic, regular—while looking punk rock anyway. It’s about not trying too hard, and dismissing the over-importance of status-making styles like it-bags and other cult pieces. You don’t need all that—as long as you’ve got your cool-kid swagger. This is the anti-trend. Except it’s getting really popular.
Think: regular jeans with a regular sweatshirt. Dig to the bottom of your sleepwear drawer and find those old sweaters and t-shirts you took from your dad. Pair them with plain straight-leg jeans—men’s button-fly 501s are perfect. Finish with no-nonsense shoes like nerdy white sneakers or penny loafers. That’s the look.
If you don’t have these anti-styles—even at the back of your closet—there are two ways to shop them. One: hunt for luxe versions of super streamlined basics by brands like A.P.C., Acne Studios, and others. Two: pillage surplus stores (or eBay) for their incredible stock of utilitarian henleys, thermals, sweatpants, denim, and sneakers.
The anonymous bag is perfect. But Keds would be better than Converse—plainer.
The return of the Birkenstock heralded the normcore trend. Tattoos are no biggie, just don’t show them off.
Like we said: keep it simple.
So, what do you think? Are you into normcore? Will you try it? Or is this a trend for off-duty models only?