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Pantone’s Color of the Year is Ultra Violet

In times of instability, it’s comforting to know and make peace with the fact that there are larger forces at work than the daily grind we’re constantly battling. Enter Ultra Violet, a color that is “truly a reflection of what’s needed in our world today,” according to Laurie Pressman, Vice President of the Pantone Color Institute. 

Heralded as complex, contemplative, and evoking the mysteries of the cosmic world and the intrigue of what lies ahead, it seems Ultra Violet is really just another expression of our need to seek refuge from today’s overstimulated world by indulging in Ultra Violet items, all of which inspire a sense of introspection and connectedness—with our souls, wardrobes, and shoe closets (hello, Manolos).

In the world of fashion, Pantone recommends pairing the contemplative hue with golds or other metallics, greens, grays and neutrals (exhibit A: a beige skirt with these Ultra Violet thigh-high boots), and amplifying the richness of velvet, which suggests “intrigue for evening wear, but is also unexpectedly modern in athleisure or sneakers.”

In beauty choices, Ultra Violet unleashes the power to “make bold statements of non-conformity.” Check out the Butter London and Pantone’s nail collaboration for on-trend nail polishes, glosses, and liquid lipsticks.

For your furniture and home decor, Ultra Violet’s polish can “tone down a room with subdued, modern pairings,” and call attention to a tufted couch or sofa with piping, a piece of art, or an accent wall. 

Grab some Ultra Violet inspiration from some of our Street Style favorites: February Birth Stone Gift Ideas and Shoe of the Week: Balenciaga Stretch Jersey Sock Boots.

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