Reality check, folks. Did you know more than 8 million tons of plastic are dumped into our oceans each year? The sad result is 90% of seabirds are found with garbage in their stomachs, and 1 in 3 species of marine animals become entangled in plastic litter. The bottom line? Mother Earth is in trouble.
In collaboration with Parley, an organization dedicated to reducing sea waste, adidas has created a shoe with a purpose. With an oceanic color scheme and wave-inspired knit pattern, the adidas UltraBOOST Parley pays tribute to the deep blue sea. And the best part: each pair of sneakers is made from 95% ocean waste, making use of 11 plastic bottles per shoe.
This month, adidas is introducing an all-white version of the shoe to draw attention to the threat of coral reef bleaching. It’s fashion for a cause, in the best possible way.
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