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Stay Golden with Ralph Lauren and Winter Olympics Fashion

Apparel, Featured, Outfit Ideas, What's Trending  /   /  By Lily Montasser

The 2018 Winter Olympics are here, and the United States team has already got the gold—in the style department, at least. As Ralph Lauren unveiled the outfits for the opening ceremony, the American heritage brand nailed both fashion and function with a stylish head-to-toe getup for team USA.

With distressed logo denim, sturdy snow boots, and a battery-powered heated parka, the athletes will be looking cool while keeping warm in Pyeongchang’s icy temperatures.

Since 2008, the American brand became the official outfitter for the US Olympic team, bringing the signature Ralph Lauren style and preppy flair to the sports games every four years.

But you don’t need Olympic skills to dress the part—with iconic accessories, patriotic palettes, and logo-ridden outerwear, you can bring the Americana look home with these five outfits inspired by the 2018 Winter Olympics.

1. Loud & Proud

Rep team USA loud and proud with a fun logo cardigan and simple American basics.


2. Hint of Fringe

Take a note from the 2018 team’s fringe-tastic uniform with a western-inspired jacket, and top off the look with a patriotic Olympic scarf.

3. Gloved Up

Keep warm with Team USA mittens, and keep your cool with a sleek red, white, and blue getup.

4. Seasonal Essentials

Stay warm in your Americana winter staples: a cozy knit, a thick parka, and a chunky, pom-topped beanie.

5. Stars and Stripes

Rock America’s heritage brand with a star-spangled sweater and a cozy wool poncho.

Slay with outfit ideas that go for the gold.

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