Daniel Wellington is probably the most popular watch line you’ve never heard of. The under-the-radar factor always makes a thing seem cooler. But for us, the sheer volume of stylish individuals we saw rocking DWs at NYFW last fall (too many to count), sold us.
Here’s what we noticed: super streamlined DW watches graced the wrists of men and women alike. There was no common theme, except they tended to be young, put-together types who probably look beautiful 24/7, even in their pajamas. We venture to say that because everyone rocking DWs was clearly, impressively, very particular about what they were wearing. Even when the look was simple, built on a few bold strokes, you could tell every detail was well considered, carefully chosen.
Men seemed to dig DW’s totally minimalist vibe. The leather bands and perfectly round faces that give these watches a timeless look—without the investment vintage timepieces demand.
Women appeared to enjoy DW’s slim lines and boyfriend dimensions. Refined but not girlie, the watches mixed well with jewelry without ever cluttering a look.
Scroll down to see a few of our favorite ways to wear a Daniel Wellington. Then browse our sale. It’s on right now—but just until Sunday!