If Kylie’s known for her overlined and, admittedly, medically enhanced lips, Kim Kardashian has her contour game on lock. With years of glam experience, mainly thanks to Mario Dedivanovic (@makeupbymario), it feels like a natural step for her to dip a pedicured toe into the beauty arena.
Having used her KKW X Kylie Cosmetics kollaboration as a test run (ICYMI the nude Crème Liquid Lipsticks were a runaway success), big sister Kim debuted her KKW beauty line with four shades of Crème Contour & Highlight Kits on June 21. To literally no one’s surprise, the dual-ended contour sticks, highlight sticks, and brush & sponge blending tools sold out almost instantly, earning Kim “$14.4 million before lunchtime.” That’s $900,000 more than she made in minutes on her KKW X Kylie Cosmetics crème lipstick set. (But who’s counting?! We’re just over here trying to afford rent in San Francisco and maybe a $19 Hendrick’s dirty martini if we’re feeling flush.)
Designed for someone like Kim “who might not have a lot of time and just wants to look really snatched* at all times” (Kim’s exact words to Popsugar Beauty Senior Editor Lauren Levinson—not ours), this premier product heralds her official entry into the ring. And with Kylie’s Vacation collection featuring its own bronzer and highlighter, only time will tell which sister is crowned Cosmetic Queen of the family. Since both daughters are on Forbes’ World’s Highest-Paid Celebrities list—Kim at #47 with $45.5 million this year, and Kylie at #59 with $41 million—no matter how you slice it (or bronze it, highlight it, contour it, snatch it), it’s a good year for momager Kris Jenner.
*According to Urban Dictionary, “snatched” refers to good looks, fierceness, or something good, and is used to take the place of ‘on fleek’, ‘perfect’, ‘on point’ or ‘fashionable’.
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